Patrón

We teamed up with Patrón to celebrate summer sips with direct to consumer cocktail kits for purchase. In a series of creator led videos and events throughout Los Angeles and New York City, we brought Patrón into the homes and the glassware of premium entertainers.

Together with our host Elena Besser we created a 10- part video series bringing Patrón recipes to life.

Patrón x Food52

A mix of public facing events for the Food52 community, plus VIP dinners completed Patrón experiential strategy in Los Angeles and New York City.